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About

Hi, I'm Elliott, an engineer in San Diego. Currently Principal Engineer at GrupBlox; previously Staff at Transposit, and before that eight years at ServiceNow across IC and engineering-management tracks.

This site is where I write about software engineering, architecture, and craft. If you want to see what I'm thinking about right now, the /now page is more current than this one.

Outside of software, I co-own Same Same But Different , a 7,500-person music festival in Lake Perris, CA, and produce music as Hollywood Principle (100M+ Spotify streams, video game placements).

Career

  • Principal Engineer at GrupBlox 2024 — present

    AI agent architecture, developer tooling, and frontend platform.

  • Staff Software Engineer at Transposit 2022 — 2023

    Developer-facing automation for incident response.

  • Engineering Manager, Platform UX at ServiceNow 2019 — 2022

    Led a 10-person team building core platform UI.

  • Staff Software Engineer, Platform UX at ServiceNow 2014 — 2019

    Render-pipeline performance and the prototype.js → Angular migration.

Projects

  • Wiki synthesis pipeline Live

    Evaluated LLM pipeline that ingests reading, synthesizes per-concept wiki articles, and measures its own output.

  • herald-ui In flight

    Open-source Angular library for AI chat interfaces — composable primitives inspired by assistant-ui.

  • SSBD Platform v2.0 Aug 2026

    Festival platform for Same Same But Different — backend-first, offline-resilient, mobile-led.

Elsewhere

  • colophon — typography, stack, and credits.
  • process — writing workflow and what AI assistance means on each post.
  • uses — tools, hardware, and workflow I actually reach for.

now →